Universal Channel Rebrand: Design Development
Red Bee Creative was tasked with idea generation and concept development on the new Universal Channel re-brand as Universal TV. My role on the project was to help develop and experiment with design concepts relating to the logo, print, digital, colour palette and on air in the early to mid stages of the project.
ROLE ON PROJECT:
Concept development/ Graphic Design
AGENCY: Red Bee Creative CLIENT: NBC Universal
The concept and Idea for the new logo direction was developed at Red Bee Creative by myself and designer Paul Fennell under the direction of Red Bee design director Jane Fielder and Marco Giusti of NBC Universal. Once the concept was approved it was then sent to Dalton Maag for final art working.
A number of print and digital mock ups/experiments addressing the application of colour and type were created in the process of defining the brand look.